Hi! I’m Farishte’.

(or Faris or Farisht depending on where you’re from)

I started my career in advertising as on-screen talent for Dove

That I turned into this.

Luckily, I'm a better copywriter than hair model. I’ve gone through every marketing era: social media management, ‘Influencing’, editorial, and finally, advertising.

I’ve been recognized by Cannes Lions, Next Creative Leaders, and Campaign ME. My most prized possession however, remains my bright pink Barbie Stanley (you'll have to meet me to meet it).

Individual Recognition
Creative Faces to Watch, Campaign Middle East | 2025
Young Lions Bronze, Cannes Lions | 2025
Next Creative Leaders Winner, India | 2024
No. 1 Ranked Copywriter, Cannes Lions Creativity Report | 2022

Select Awards

LOERIES MENA
1 Silver · 3 Bronze | 2025

The One Show
Best of Discipline | 2022
7 Gold Pencils · 9 Silver Pencils | 2022
2 Bronze Pencils · 3 Merits | 2022

D&AD
Yellow Pencil | 2022
3 Graphite Pencils · 3 Wood Pencils | 2022

Spikes Asia
Grand Prix, Design
Grand Prix, Mobile
Grand Prix, PR
Grand Prix, Radio & Audio
5 Gold · 4 Silver · 5 Bronze

Kyoorius Creative Awards

Black Elephant, Best of Show | 2022
1 Blue Elephant · 8 Baby Blue Elephants | 2023
15 Blue Elephants · 16 Baby Blue Elephants | 2022

Gerety Awards
Grand Prix, Alternative Media, Communication Cut
Grand Prix, Mobile, Experience Cut
2 Gold

Recognition

SAATCHI & SAATCHI MEA
Senior Copywriter | 2024–Present
Key accounts: Visa across MEA & CEMEA

DENTSU WEBCHUTNEY
Copy Supervisor —> Social & Creative Group Head | 2021–2024
Creative lead on integrated B2C and B2B campaigns for Airtel, LinkedIn, Spotify, YouTube APAC, Google, Swiggy, and Tanishq.

Led creative teams across 7 key accounts.
Expanded the agency’s portfolio to LinkedIn, Wrangler, & Spotify.
Launched LinkedIn India’s Instagram account: 30,000+ entries, 6 new creators in the LinkedIn ecosystem.
Led and conceptualized social challenges with over 1M+ organic creations on YouTube Shorts.

PUBLICIS EMIL
Integrated Senior Copywriter | 2019–2021
Conceptualized B2B & B2C campaigns (OOH, digital, radio, film) for Mercedes-Benz (India, Sri Lanka) and Jeep.

Conceptualized launch campaigns for 10+ luxury car models from the SUV, Sedan, and MPV segments.
Created digital campaigns that boosted engagement by 500%, followers by 5,000 and website traffic by 9,500 in 24 hours.
Conceptualized topical campaigns that led to a 47% share of conversation in the luxury car segment and 83% increase in brand positivity.

KOMMUNE INDIA
Content & Social Media Manager | 2018–2019
Handled all-round responsibility of content, social media, brand solutions, influencer partnerships, marketing, digital media buying, PR, talent discovery, and video production.

Grew Kommune India’s Instagram from 8,000 followers to 120,000 followers in 11 months.
Led the marketing and creative teams for Kommune India's IPs - Spoken Fest 2019 (10,000 attendees in 2 days) and Mehfil 2019 (sold-out).
Conceptualized, managed, and marketed large-scale video campaigns: The Sound Of Small Revolutions (20 original videos in 3 days) that led to an organic increase of 4,000 followers.

FILTERCOPY
Creative Strategist | 2016–2018
Part of the early team of the Indian version of BuzzFeed.

Managed 20+ freelancers to restart the humour and opinions section.
Wrote articles that received 1M+ organic views. and increased daily viewership by 15% through experimentation in scheduling.
Led creative brand solutions for Lifestyle, Epigamia, and Flipkart, helping generate INR 1.5 crore in sponsorship revenue.