AFCON 100% Made Of Us | Visa MENA

As the official sponsor of the African Cup of Nations, Visa needed a campaign that would work across its 4 key markets: Egypt, Morocco, Nigeria, and Congo. So we cracked an insight every football fan would relate to, no matter where they’re from: the jerseys we wear and flags we cheer with are more than just objects. They’re memorabilia, made of us. With this insight, every single item bought with Visa gained new meaning. As the lead English copywriter on the campaign, I wrote 13 films that were translated into 2 languages.