#MakingIt | Visa X Tik Tok

Visa wanted to be relevant to Gen Z in the region. So we launched a new platform for them in the most Gen Z way we could think of: a Tik Tok challenge. We created stickers, content, and most of all, an audio-hook that let Gen Z celebrate their wins, and the hard work that went behind it. While I came from a country that banned Tik Tok, I was no stranger to creating viral social media challenges. I doomscrolled on Tik Tok like my job depended on it (it did).